A Greener Super Bowl?

As Packers fans took to the streets last night to celebrate Green Bay’s win over Pittsburgh, we took a look again at the claims that this was going to be “the greenest NFL championship on record.”

Just Energy, the largest competitive green energy retailer in North America, partnered with the National Football League and the North Texas Super Bowl XLV Host Committee to create a Green Energy program that offset all direct and indirect carbon emissions associated with power generation at Super XLV venues. This included energy consumed at Cowboys Stadium for the month leading up to last night’s event, electricity used at NFL Super Bowl headquarters, the Super Bowl media center, the hotels used by the competing AFC and NFC teams, and the electricity used at the NFL Experience Football theme park. Just Energy agreed to purchase renewable energy certificates (REC) on behalf of Super Bowl XLV so that for every megawatt of electricity used at these venues, both directly and indirectly, a megawatt of renewable energy would be purchased from Sweetwater Wind Farm in Sweetwater, Texas.

In addition to the Just Energy program, Cowboy Stadium, the site of the game, is rated by solar company SunRun as the 5th greenest stadium in the U.S. The stadium aims to reduce solid waste by 25%, energy use by 20%, and water consumption by 1 million gallons annually.

The NFL also worked with local agencies to help divert at least 20-30% of the waste stream away from landfills through recycling programs, recovered thousands of pounds of prepared, canned, or packaged food for donation to local food banks, and partnered with the U.S. Forest Service to plant thousands of carbon-offsetting trees throughout northern Texas.

“The National Football League has been committed to incorporating environmental principles into the management of Super Bowl for 17 years,” said Jack Groh, Director of the National Football League Environmental Program. “Each year we try to reach further in our effort to address the environmental impact of our activities.”

While the size of the event (approximately 15,000 megawatts of power used) keeps it from being classified as sustainable, the efforts by the NFL are both noble and notable. Certainly the NFL has expanded their energy and recycling programs to more venues for longer periods of time than ever before. We hope this is a trend that continues to grow.

One response to “A Greener Super Bowl?

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